Twenty-plus years after a truly epic debut, “this country music thing” MCA Nashville recording artist Josh Turner does is still as clear and consistent as ever. A rock-solid dedication to traditional roots. An unshakable focus on craftsman quality. A once-in-a-generation vocalist, with a rumbling bass that never falters. But as the South Carolina native knows, “consistent” has never meant “static.". Turner has seen the trends come and go and soldiered through the ups and downs of an often fickle business. He's stayed true to himself – even as the ground beneath him shifted – and now, he's in the sweet spot of creative confidence. With his 10th studio album, Turner keeps doing This Country Music Thing like only he can – and it's still important work. “This is who I am. This is who I was born to be – it's something that feeds me and fulfills me, and I've never lost my love for this,” Turner says. “When I first started, my goal was to just be myself and sing songs that meant something to me. To keep the tradition of country alive, but at the same time, make it fresh, make it new. I feel like it gets more challenging over time, but at the end of the day, it's worth it.”